The concept of indoor studio is under threat!
Photography has come a long way since Richard Avedon (in the picture above working on an off-studio, outdoor portraits). Increasing portability of photographic equipment is bringing in new possibilities for pictures outdoors.
Today, few people think about going to a studio when they need a portrait. Easiest and first thing that comes to mind is taking a picture with smartphone if you can get away with it. These photos won't cut it for serious picture making because there are many things that might not work. Background, lighting, posing...the whole nine yards.
Situations when you need portraits done for a dozen people in your office, your board members, your team, going out to a studio is impractical.
That's when you got to call a professional to do it for you, get studio-style portrait done right in your office or home.
If you want a portrait with solid white, gray or black backdrop, it is easy. If you would rather go for a natural, silky smooth bokeh of everything in the background, you got it, no sweat! Or, if you want a portrait of you in your cave, with all the tools of your trade around you, that is not a problem too.
All this means convenience and power of choice for you.